According to news from @Jukanlosreve on November 2, Samsung Electronics plans to hold a global "Galaxy Unpacked" event for the Galaxy S26 series flagship smartphones on February 25, 2026. This information has been confirmed by multiple sources.
It is said that Samsung has chosen San Francisco, USA, as the venue and has already begun preparing for the event. Sources stated, "This will be Samsung's first Unpacked event in San Francisco since the Galaxy S23 series was launched in 2023, marking a three-year gap."
The sources also added, "San Francisco has now become a hub for artificial intelligence (AI) technology, making it an ideal stage for Samsung to unveil the AI smartphone era."
Unlike the usual timing of late January to early February, Samsung has postponed the event to late February this year. Industry analysts believe this adjustment is related to changes in the product lineup strategy. Previously, Samsung planned to replace the standard version with a "Pro" version and the "Plus" model with an "Edge" version. However, due to poor market performance of the previous S25 Edge, the company eventually decided to continue the "three-model" strategy, with the standard digital version, high-end Plus model, and Ultra flagship model still being released.
The above content is compiled by ModeZone, a fashion and entertainment magazine.