September 26, 2026

The budget for the tenth generation of Pokémon has been revealed.

October 19, 2025
ModeZone

Former Nintendo marketing leads Kit Ellis and Krysta Yang revealed on their podcast that recent leaked figures for the next-generation Pokémon Wind/Storm development budget may be incomplete. A major leak from a few days ago claimed that the next main-series Pokémon game is titled Pokémon: Wind / Storm, and that its development budget is ¥3 billion (about RMB ¥142 million).

On their latest podcast, Ellis and Yang explained that they suspected as much: the development cost of many Switch-exclusive games is probably lower than that of 3-A titles on other platforms. For instance, previous leaked budgets for The Last of Us Part II and Horizon Forbidden West dwarf the claimed budget for Pokémon: Wind/Storm.

Nevertheless, the two still found the figure of ¥3 billion / ~$20 million surprisingly low. Ellis stated: “Even though I expected it would be lower, this number still shocked me.” He further speculated: “$20 million probably only covers the game development itself; the total budget also includes marketing and other expenses—which for the Pokémon series must be a huge outlay.”

Yang added: “While we were at Nintendo we never had direct exposure to development budgets, but we were very aware of marketing scale. As a core 3-A project for Nintendo and The Pokémon Company, the marketing budget must be substantial.”

The above content is compiled by ModeZone, a fashion and entertainment magazine.

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