Mixue Bingcheng is officially taking its "sweetness" stateside.
Recently, eagle-eyed netizens noticed that Mixue stores have quietly appeared on delivery platforms in Los Angeles. On December 15, a search revealed that a merchant named "MIXUE (Hollywood)" had gone live, listing two pre-sale combo sets. With pickup times scheduled between December 19 and December 21, the move gives off a distinct "soft launch" vibe.
The pricing is classically Mixue: both combos are flat-priced at $3.99 (roughly 28 RMB). The contents are straightforward—one set features Taro Grape and Coconut Jelly Milk Tea paired with ice cream, while the other offers Strawberry Fruit Tea, Taro Grape, and ice cream. Purchases are currently limited to one per user, and with no full menu visible yet, operations are clearly still in the very early stages.
But what really set the internet abuzz was the "sugar level" option.
On the ordering page, beyond the standard Regular, 70%, 50%, 30%, and No Sugar options, the menu actually allows for 120%, 150%, and even 200% sugar. This discovery sparked immediate discussion, with some joking it demonstrates "extreme respect for the North American sweet tooth," while others exclaimed it would be "sweet enough to blow the top of your skull off." Either way, Mixue is certainly not playing it safe when it comes to sugar.
The appearance of this Los Angeles store aligns with earlier reports. Media outlets previously confirmed that Mixue was preparing to enter the U.S. market with flagship locations in New York and Los Angeles, both currently under renovation. According to locals, the New York outpost is located in Manhattan's Chinatown, while the LA location sits right near the tourist-heavy Hollywood Walk of Fame.
From the $3.99 price point to the bold "200% sugar" option, Mixue clearly isn't planning a conservative entry. As to whether American consumers will buy into this affordable brand of "Chinese-style sweetness," we’ll likely find out very soon.
The above content is compiled by ModeZone, a fashion and entertainment magazine.
